disney marketing restructure
80% Boost On General Entertainment Funding After Disney Reorg
How Disney’s Marketing Overhaul is Redefining the General Entertainment Authority Landscape Disney’s latest marketing restructure shifts its focus toward a unified brand experience across Disney+, ABC, and Hulu, streamlining promotion budgets and sponsorships. In 2024, Disney allocated $3.2 billion to its promotion budgets, a 12% rise from